Cstan98 Product Portfolio Analysis Template

<Source: Management Powertools by Harry Onsman, book.>

 

 

  • Product Portfolio Analysis.

    1. Rising Stars. [High industry growth, high market share].

    2. Cash Cows. [Low industry growth, high market share].

    3. Question Marks. [High industry growth, low market share].

    4. Dogs. [Low industry growth, low market share].

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  • Generic Strategies

    1. Market Penetration.

    2. Product Expansion.

    3. Market Expansion.

    4. Diversification.

     

     

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