<Source: Wikipedia, internet.>
Advertisement Tracking. Track advertisement brand awareness, brand preference & induced product usage.
Advertising Research. Test effectiveness of advertisements.
Brand Association Research. How do consumers associate the brand?
Brand Attribute Research. The traits of brand promise what?
Brand Equity Research. How consumers value the brand?
Brand Name Testing. How consumers feel about the brand?
Buyer Decision Processes Research. Determine decision making process in buying.
Commercial Eye Tracking Research. Examine the eyes behaviour on advertisements.
Concept Testing. Test the acceptance of concepts by consumers.
Coolhunting. Predict cool trends of new or existing cultural groups.
Copy Testing. Predict in-market performance of advertisements.
Customer Satisfaction Research. Understanding of consumers satisfaction of products.
Demand Estimation. Estimate the demand level for product.
Distribution Channel Audits. Assess distributors' attitudes toward products.
Internal Strategic Intelligence. Investigate customer opinions on products.
Marketing Effectiveness & Analytics. Measure results of marketing activities.
Mystery Consumer. An employee shops for products from a salesman & record recommendation.
Online Panel. Consumers respond to marketing research online.
Positioning Research. How the brand is relative to its competitors?
Price Elasticity Testing. Determine how sensitive is consumers to price.
Sales Forecasting. Determine the expected level of sales.
Segmentation Research. Determine the demographic characteristics of consumers.
Store Audit. Determine market share in store.
Test Marketing. A small scale product launch.
Viral Marketing Research. Estimate the ROI of messages & media.