Cstan98 Learn Search Engine Optimization (SEO)

 

 

  1. SEO = Search Engine Optimization.

  2. SEO Skills will put your website in the first 100 site listings of Google Search Engine.

  3. USONYX Hosting.

    Firstly, you need to host your website. You can register your website & host your website at Singapore based www.usonyx.net . They accept Credit Card, Debit Card, Singapore Cash & Singapore Cheque.

  4. Expression Web.

    I use Microsoft Expression Web to write this Website. I use the split screen of seeing the text & html codings to do my Website.

  5. Web Expression Help.

    Use Microsoft Expression Web Help feature to build your Website. You can use the Help search feature to find syntax of html, changing styles format & linking external CSS styles file etc.

  6. Title Tag.

    Put in HTML Title tag in your website. They should be in the beginning between <HEAD> and </HEAD> tags. You should type '<TITLE>your website title here</TITLE>'. SEO score depends highly on a relevant Title tag.

  7. Description Tag.

    Put in HTML Description tag in your website. They should be in the beginning between <HEAD> and </HEAD> tags.  You should type '<META NAME="DESCRIPTION" CONTENT="your website description here.">'. SEO score depends highly on a relevant Description tag.

  8. Keyword Tag.

    Put in HTML Keyword tag in your website. They should be in the beginning between <HEAD> and </HEAD> tags. You should type '<META NAME="KEYWORDS" CONTENT="keyword1, keyword2, keyword3, ......">'. SEO score depends highly on a relevant Keyword tag. Note: the keywords need to be short & separated by a comma.

  9. Headings.

    Use <H1>&</H1> (&<H2>&</H2> for second level of headings & so on) headings tags for your headings. You should type '<H1>your heading level 1 heading texts here</H1>'. Try to have less cluster in your <H1>&</H1> line like no font size so that Google can crawl more efficient. Define your Headings format with CSS styles.

  10. Keywords.

    You must target your keywords which you want to rank high in Google organic search.

    1. Put the keywords in your url. For example, the keyword Sage-King Government http://www.cstan98.com/cstan98-sage-king-government.htm .

    2. Put in first H1 texts. For example, the keyword in first H1 text 'Cstan98 Sage-King Government'.

    3. Put in first paragraph texts. For example, 'Sage-King Government' should be mentioned in first paragraphs texts.

    4. Put in rest of paragraph texts. For example, many mentions of 'Sage-King Government' in subsequent paragraph texts.

    5. Source: 5 free videos from Niche Profit Classroom .

  11. Build Links.

    Build backlinks in other people website to your website.

    1. Pay to have links in linking service websites like http://www.linkvana.com .

    2. Submit articles relevant to your webpages to articles submission websites like http://ezinearticles.com . With links back to your webpages.

    3. Submit comments in relevant blogs with author's comment backlinks to your webpages.

    4. Source: 5 free videos from Niche Profit Classroom .

  12. Looped Links.

    When you create your website webpages, make webpage A links to webpage B, then make webpage B to links to webpage A. Make webpage A & webpage B links to your homepage. This will confuse search engine crawler thinking that your website is heavily linked when the crawler go many loops in your links. Giving you top search engine rankings.

  13. PDF Ebook Title.

    For your pdf ebook to rank high in Google, you need to add a title tag to it. If you use Microsoft Word, to create that pdf ebook, the title tag is in the File-Info Menu.

  14. De-Cluster.

    De-cluster your html coding of the webpages. Remove errors & rubbish codings so that Search Engine crawlers can crawl faster & more efficient. Giving you higher Search Engine ratings. Also when people surf your website, there will be lesser errors, mean higher repeat traffic for you. Use the Replace All feature of Web Expression to replace all same wrong html codings faster. Use the Replace All with empty text of Web Expression to delete all same rubbish html codes faster. Use the Replace All Pages feature of Web Expression to replace all pages.

  15. Spell Check.

    Always spell check all your webpages. So that you have correct spelling. Then people & search engine crawlers surfing the website will understand the website better. And keep coming back. Increasing traffic.

  16. Link External Css Styles File.

    Use external css styles file for your headings, paragraph & hyperlinks formats. So that there is less "noise" in the headings & hyperlink texts.

  17. Dash.

    Use dashes to name your webpage for example like www.cstan98.com/cstan98-learn-search-engine-optimization-(SEO).htm . This is because the Google Search Engine search better thinking dash (-) like spaces. Do not use underscore (_).

  18. Bold & Italic.

    Use bold & italic & underline for texts using font format from your Web Expression. The Google search engine will know them.

  19. Internal Links.

    Use hyperlink to link sub-pages back to homepage. Like my one below 'Go To www.cstan98.com Homepage'. This internal links will give you SEO points.

  20. Quality Going Out Links.

    Your going out externally link must be of high quality to get a high website traffic. People will surf your Website to find new website references introductions.

  21. Sitemap.

    Add a sitemap page to your website for search engines to index. I now use Powermapper Standard at http://www.powermapper.com . Which comes with a 30 days free evaluation for the software. The paid version is priced US$149.

    Alternatively, you can use the free Gsitemap at http://www.vigos.com/products/gsitemap to generate my Google sitemap. But Gsitemap becomes very slow when your website has many pdf files. Use Gsitemap instructions:

    1. Type in your website url.

    2. Next, Web Spider. Press START, then processes all stop, then press STOP.

    3. Next, Generate.

    4. Next, Save As Google XML Sitemap.

    5. *Should be named 'sitemap.xml' in the root directory of the Website.

    6. *Need to update once a webpage is modified as the sitemap will indicate the date of modification. When the sitemap is updated, the search engine will crawl the Website.

  22. Google Analytics.

    Go to http://www.google.com/intl/en/analytics/index.html . Track traffic after inserting code in website. Remember to put latest revised code just before <HEAD> html. Must not change the tracking code, including removing the space characters inside. Or else few traffic data. If few traffic data, then Google will give you few Google Adsense revenue.

  23. Alexa Toolbar.

    Download Alexa toolbar. This will give you your website Alexa site rank.

  24. Alexa Website.

    Go to http://www.alexa.com/siteinfo . This website gives useful information regarding site traffic, keywords search, how many links etc.

  25. Submit Site To Alexa.

    You can submit your website for ranking to Alexa at www.alexa.com . You may need to do it again, if someone de-list your website.

  26. Submit Site To Google.

    You can submit your website for ranking & indexing to Google at www.google.com/addurl . You may need to do it again, if someone de-list your website.

  27. Google Webmaster Tools.

    To provide a detailed report about your page's visibility in Google, check out www.google.com/webmasters/tools .

  28. Yahoo Webmaster Tools.

    To provide a detailed report about backlinks, crawl errors etc in Yahoo, check out https://siteexplorer.search.yahoo.com/mysites.

  29. Microsoft Bing Webmaster Tools.

    To provide a detailed report about backlinks, traffic, crawl errors etc in Microsoft Bing, check out http://www.bing.com/toolbox/webmasters .

  30. Spydermate.

    Go to http://www.spydermate.com to register to use the free SEO online tool. It will give you a SEO score for the website you scan. It also tells you of broken links inside your website. Recently it has become not free anymore.

  31. BuiltWith Website Optimizer.

    Go to http://optimizer.builtwith.com to get free SEO score & report. The free version only has 2 reports. The premium needs pay money & gives more advance features. I only try the free version.

  32. Website Outlook.

    Go to http://www.websiteoutlook.com to get free traffic data & seo report.

  33. WHOIS.

    Go to http://whois.domaintools.com . For SEO Report.

  34. Search Engine Genie SEO Tools.

    Go to http://www.searchenginegenie.com/seo-tools.htm to get over 100 free SEO tools.

  35. Plesk Stat Webaliser.

    Access your website plesk stat webaliser monitor panel to know a rough guide of your visitors number of visits. Contact your hosting agent for information.

  36. Daily Website Changes.

    You need to make daily changes to your website to have high ranking inside Google Search Engine.

  37. Do Not Self Click Google Search Engine.

    If you self click your own Google Search Engine results, you will be penalize with a lower ranking inside Google Search Engine.

  38. Google SEO Starter Guide.

    Google guide how to rank high in Google search engine. Go to Google Search Engine Optimization Starter Guide .

  39. 404 Error Page.

    404 Error Page = is a custom html error page that redirects your audience to a Error Page when that webpage is not found. Contact your hosting agent about the setup of the 404 error page as each hosting agent is unique.

  40. Tables Frames SEO.

    Try not to have tables frames inside your webpages. As search engines crawlers have difficulties crawling understanding them.

  41. Images SEO.

    You need to put 'alt="remarks texts here"' inside <IMG> tags. The alt remarks texts are to tell the search engines crawlers what are the images about. As crawlers are unable to read understand images.

  42. Do Not Delete Or Rename Your Webpage Unnecessary.

    This is because one of the factor for Google search engine high ranking is age time factor. If you delete or rename your webpages, then that webpage ranking starts from scratch. Therefore, think very carefully of the webpages' filenames when you create them, so that you do not need to change their filenames in the future.

  43. Google Search "SEO Analysis Tools".

    Google search the keyword for more SEO analysis tools. Do not use the free blue ones, as they drain your energy. Making you want to sleep all the time.

  44. As Many Texts Materials.

    Type in as many different texts materials inside your website. So that when people search the internet, they will discover keywords inside your website texts materials.

  45. FreeFind Site Search.

    US$19 monthly for 2500 webpages. The free version drained energies. This Site Search is better than Google site search. Go to http://www.freefind.com . You need to index command & schedule re-index command at their website to make it to work.

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