<Source: Wikipedia, internet.>
| Key Industry Success Factor | Weighing | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 |
| Factor 1 | 0.9 | 5 | 4 | 10 | 7 |
| Factor 2 | 1.2 | 4 | 5 | 5 | 5 |
| Factor 3 | 1.5 | 7 | 6 | 5 | 4 |
| Factor 4 | 0.8 | 8 | 8 | 7 | 2 |
Competitor Profiling.
Backgrounds.
Financials.
Products.
Marketing.
Operations.
Human Resource.
Media Scanning.
New Competitors.